Mass Market

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.

A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.

This Third Edition features:

25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students

New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work

Increased emphasis on ethics and social responsibility

Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Strathmore newsprint paper- an economical rough surface newsprint for preliminary sketching. Strathmore rough newsprint paper pad 18x24-32lb 50 sheets.

Nella Larsen's remarkably candid exploration of shifting racial and sexual boundaries

Clare Kendry leads a dangerous life. Fair, elegant, and ambitious, she is married to a white man unaware of her African American heritage, and has severed all ties to her past. Clare’s childhood friend, Irene Redfield, just as light-skinned, has chosen to remain within the African American community, but refuses to acknowledge the racism that continues to constrict her family’s happiness. A chance encounter forces both women to confront the lies they have told others—and the secret fears they have buried within themselves. First published in 1929, . This Penguin Classics edition features an introduction and notes by Larsen biographer Thadious M. Davis.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

intended to be used in the first two programming courses of an undergraduate major in computer science includes CD

Each of these four 100-page notebooks is uniquely colored and numbered to provide the professional or college student optimal management of your notes.

A heavy-weight bright white paper ideal for any dry media, pen and ink. Contains 30-percent post-consumer waste fiber. This package contains one 24 by 18-inch spiral bound drawing pad with twenty-four sheets of 80-pound acid free, medium surface drawing paper. Made in usa.